Index page design for Lennox Heating & Cooling
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Case Study
In 1998 GSD&M, the ad agency for Lennox Heating and Cooling Systems, selected Human Code to create a brand new look & feel for the Lennox web site. Lennox wanted a visual style that would reflect key components of its brand: Honesty, Reliability, and Hearth & Home.
Results
With the client's home-focused brand in mind, I developed a look & feel for the site that subtly echoed the modern home's hearth — the kitchen — where family members leave each other messages, photos, etc.
