RENE FLORES

Graphic Design and Illustration

Work History
Macmillan Learning
Created illustrations to accompany science questions for online learning spaces, including homework questions and e-textbooks for high school and college. Worked with subject matter experts to ensure that illustrations conveyed scientific topics accurately. Tracked and routed artwork requests, revisions and approvals through JIRA project management software. Designed page layouts for e-textbooks using Apple iBooks Author. Assisted in organization of online digital asset management system.
Digital Illustrator
May 2011 - January 2017
NXP (formerly Freescale)
Designed and produced a wide variety of collateral and visual solutions for web, multimedia, event, and advertising design for all areas of Freescale's marketing operations. Worked closely with internal sales specialists to develop user interface and overall look & feel for proprietary sales software tool.
Senior Art Director
January 2011 - May 2011
Austin Community College
Provided consulting, technical support services and project management in the development of dynamic web content and other multimedia for ACC faculty and staff. Planned and designed websites integrating graphics, images, video, audio, and animation. Performed quality assurance and compatibility testing on multimedia products prior to release. Designed, developed, and presented workshops and training to faculty and staff in the use of educational multimedia.
Multimedia Developer
October 2008 - May 2010
Independent Contractor
CompassLearning: Created art and animation for multimedia online learning in middle school algebra and geometry courses.
Springbox Interactive Marketing: Produced graphics and Flash animations for interactive marketing presentation, working within client’s established branding guidelines.
Pogo Games/Electronic Arts: Created new illustrations based on existing style guides for the online game Pictureka, based on the board game from Hasbro.
Graphic Designer/Animator
October 2007 - April 2008
University of Texas at Austin
Created graphics standards for branding and marketing materials supporting the UTOPIA web project, including websites, emails, printed matter, trade shows and promotional items. Collaborated with UI/UX specialists to create usability and accessibility tests before website launch. Worked with webmasters to establish visual design standards using CSS and HTML. Consulted with faculty to translate curricula into into visual designs for interactive websites.
Web Graphic Designer
May 2003 - August 2007
Advanced Micro Devices
Ensured online and offline graphical brand consistency across multiple marketing initiatives and reseller channels. Developed unique visual solutions for a wide variety of marketing materials including microsites, HTML emails, brochures, posters, trade show graphics and promotional items. Collaborated with product managers and production team to estimate budgets and project schedules.
Web Graphic Designer
March 2002 - November 2002
Prodigy Communications
Created unique usable interfaces for Prodigy community web pages. Worked closely with software development team to develop a Prodigy-branded user interface for a desktop instant messaging client. Ensured corporate brand consistency across various media and campaigns including web pages, HTML-based emails, printed documents and other promotional materials. Brainstormed with writers and marketing specialists to provide creative direction in promotions and campaigns. Presented and sold creative concepts to internal clients.
Visual Designer
June 2001 - February 2002
Human Code
Identified client objectives and translated them into effective multimedia business solutions. Designed look and feel of web sites and interactive product CD's, often as lead designer, giving direction to other artists or designers. Presented and sold creative concepts to internal and external clients. Ensured integrity of visual designs across computer platforms and web browsers.
Multimedia Artist
June 1998 - March 2001
VersaCom
Created visual design for client web sites. Designed print-based marketing materials and managed all phases of production process, including design, layout, electronic prepress and press checks.
Art Director
July 1996 - February 1997
Texas General Land Office
Designed user interfaces and original graphics for web sites, video promotions and stand-alone interactive kiosk. Created graphic design and illustrations for books, brochures, newsletters, posters and other promotional materials. Executed all phases of print production process, including design, layout, electronic prepress and press checks. Designed logos and identity solutions for a variety of agency and partnering public sector programs.
Graphic Designer
June 1991 - July 1996